The East African Community undertakes MSMEs promotion through bringing together different artisans from all the Partner States under the annual East African Community Micro, Small and Medium Enterprises (MSMEs) Trade Fair formally known as the EAC Jua Kali Nguvu Kazi Exhibition. The Trade Fair is organized by the EAC Secretariat in collaboration with the Confederation of Micro and Small Enterprises Organization (CMSEO - EA) and the Partner States.
The first Trade Fair was held in Arusha in November 1999 during the historic event of signing of the Treaty for the Establishment of the East African Community. Subsequent to the success of the Arusha Trade Fair, the EAC Heads of State directed that the Trade Fair be held annually on rotational basis among the EAC Partner States so as to enhance and revamp the socio-economic integration of the people of East Africa, opening up new market frontiers for their products while bridging up the knowledge and technological gaps between them.
Since then annual exhibitions have been held in Nairobi (2000 and 2001), Kampala (2002), Dar-es-Salaam (2003), Mombasa (2004), Kampala (2005), Dar es Salaam (2006), Nairobi 2007, Kigali (2008) Dar es Salaam (2009), Kampala (2011), Bujumbura (2012), Nairobi (2013), Kigali (2014), Dar es Salaam 2015), Kampala (2016), Bujumbura (2017), Eldoret (2018), Kigali (2019), Mwanza (2021), Kampala (2022) ,Bujumbura (2023) and Juba (2024)
Note: The 2020 Trade Fair did not take place due to COVID-19 restrictions.